Theos

Home / Comment / Podcasts

The Hidden Cost of Being a Content Creator with Jade Bowler

The Hidden Cost of Being a Content Creator with Jade Bowler

Elizabeth speaks with Gen Z influencer and podcaster Jade Bowler known as UnJaded Jade. 17/09/2025

In a world where half of young people UK dream of becoming influencers, Jade Bowler delves into the hidden costs of this career – from burnout and loneliness to the struggle for authenticity.

Jade Bowler is an author, content creator, podcaster, and one of the UK’s first “StudyTubers.” Since starting her YouTube channel at 16, Jade has built a global audience and is shaping a generation interested in spirituality, self–discovery in your 20s, productivity and finding “casual magic” in your every day.


Interested in this? Share it on social media. 

Join our monthly e–newsletter to keep up to date with our latest research and events. And check out our Supporter Programme to find out how you can help our work.

Elizabeth Oldfield

Elizabeth Oldfield

Elizabeth is host of The Sacred podcast. She was Theos’ Director from August 2011 – July 2021. She appears regularly in the media, including BBC One, Sky News, and the World Service, and writing in The Financial Times.

Watch, listen to or read more from Elizabeth Oldfield

Posted 17 September 2025

Young Adults

Research

See all

In the news

See all

Comment

See all

Get regular email updates on our latest research and events.

Please confirm your subscription in the email we have sent you.

Want to keep up to date with the latest news, reports, blogs and events from Theos? Get updates direct to your inbox once or twice a month.

Thank you for signing up.

Our use of cookies

This site relies on cookies to work. We'd also like to set optional analytics cookies to help us improve it.

You can read more in our Cookie Notice

Necessary

We use cookies to protect our site and users, and to enable necessary functionality.

Analytics cookies

We would like to set analytics cookies to help us to improve our website by collecting and reporting information on how you use it.